A Midlands based fashion company who manufacture and supply high quality handcrafted leather goods, wanted us to create a portfolio of distinctive product shots to promote three of their brands to quite different audiences.
Each of the brands demanded a different visual approach. The premium, hand-made Italian leather used in the ‘Tumble & Hide’ range required a more authentic, crafted feel, referencing tools of the trade.
‘Yoshi’ is a quirky, playful brand aimed at a young female audience. We wanted to capture this feel through the use of colourful props and scenarios.
We recreated a cool, loft apartment bedecked with multiple reference points from popular culture, sport and music to attract a young male audience for the company’s ‘Detour’ brand.