Lichfield Leather

Tailoring a leather manufacturer's collection to match its audience


A Midlands based fashion company who manufacture and supply high quality handcrafted leather goods, wanted us to create a portfolio of distinctive product shots to promote three of their brands to quite different audiences.


Each of the brands demanded a different visual approach. The premium, hand-made Italian leather used in the ‘Tumble & Hide’ range required a more authentic, crafted feel, referencing tools of the trade.

‘Yoshi’ is a quirky, playful brand aimed at a young female audience. We wanted to capture this feel through the use of colourful props and scenarios.

We recreated a cool, loft apartment bedecked with multiple reference points from popular culture, sport and music to attract a young male audience for the company’s ‘Detour’ brand.


“I was impressed with how quickly Transmission got to grips with our brands, gaining a thorough understanding of how each brand functioned and who it was aimed at. Transmission’s creative thinking really opened our eyes to the potential of what could be achieved, and we’re already feeling a positive business impact from the new material they’ve produced.”

Giles Heathcote – Proprietor, Lichfield Leather

Tumble & Hide - premium italian leather brand

Yoshi - quirky young female brand

Yoshi Photoshoot

DETOUR - contemporary male brand