A West Midlands based chemical company who manufacture industrial cleaning products, approached us to help name, brand and package a new range of cleaning products for the domestic market.
This combination of industrial strength and domestic finesse, inspired the comparison to the phrase ‘an iron fist in a velvet glove’. The relatively high price point also directed us towards a stylish visual execution. Distinguishing each ‘collection’ via a sophisticated colour palette. Helping the company successfully launch a premium product from scratch.