Iron & Velvet

Helping an industrial company clean up in the domestic market


A West Midlands based chemical company who manufacture industrial cleaning products, approached us to help name, brand and package a new range of cleaning products for the domestic market.


This combination of industrial strength and domestic finesse, inspired the comparison to the phrase ‘an iron fist in a velvet glove’. The relatively high price point also directed us towards a stylish visual execution. Distinguishing each ‘collection’ via a sophisticated colour palette. Helping the company successfully launch a premium product from scratch.


We wanted an image which would look at home in both designer boutiques and on household worktops and windowsills. Transmission had a fantastic grasp on what we were trying to achieve and from a blank piece of paper, Iron & Velvet was born! In the short time since we launched the brand we’ve had interest from retailers not just in the UK but as far afield as China and are currently stocked in TK Maxx stores throughout the UK. I can honestly say that without the creativity and vision of Transmission we would not be in this position.
Alex Dunham – Managing Director, Multichem Solutions Ltd