One Manchester based company is helping to spread the message you are never too old to boogie after being commissioned to promote a new over-50s club night.
Brand design studio, Transmission Creative, are causing a storm of interest in the unique club night, My Generation, organised by Manchester music venue Band on the Wall, with a specially designed tartan shopping trolley.
The company has decked out the trolley, the quintessential symbol of getting old, with badges and patches of bands such as The Beatles, The Rolling Stones, Herman’s Hermits, and Northern Soul to help spread the word about the new club night.
The special artwork has been nicknamed Lucille and is on tour across the city in a variety of locations and shops to promote the night.
Lucille even has her own Facebook page, which encourages the older generation to embrace social media by recalling memories, stories and pictures of great nights out in Manchester in the past and encouraging people to use Facebook to meet up with other people who share the same interest and passion for music.
Transmission Creative worked with renowned photographer Simon Bowcock to shoot the trolley on the dancefloor at Band on the Wall as part of the publicity campaign.
Grant Mitchell, Creative Director at Transmission Creative said:
“We came up with the idea of taking a stereotype of something associated with a preconception of getting old, the ‘tartan shopping trolley’, and turning it into a real positive by making it cool.
“So we ‘pimped’ the trolley with badges, patches and stickers of iconic bands and clubs that would resonate with our audience.”
Grant was delighted with the reaction to Transmission’s latest creation, Lucille, he added:
“Lucille has had an amazing response from everybody who has seen her. Everybody wants to have their photo taken with it. We really hope that it will provide a real talking point to help promote the club nights and give Manchester’s older generation a great excuse to reacquaint themselves with their city.”
My Generation club night offers the chance for those aged over-50 who may feel excluded from the modern club scene to enjoy classic tunes in central Manchester as part of a great night out.
Clubbers can relive the old days at clubs such as Jungfrau, Oasis, Top Ten Club and The Twisted Wheel.
The club night has been supported by the Valuing Older People Unit at Manchester City Council and North Manchester Regeneration Team.