Design Education – OH NO, it’s the self-branding brief!

Category Archives: Thoughts

Design Education – OH NO, it’s the self-branding brief!

In my capacity as visiting lecturer at Staffordshire University, I’m currently working with the final year graphic design students to help them brand themselves in preparation to enter the big, bad world of design. Branding yourself is perhaps one of the most difficult tasks for any designer, whether they’re studying or a seasoned professional, as…

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The Name Game

We’ve recently been approached by a number of clients to help them come up with new names for their organisations. This is always a challenging task, as it’s such an important element of any brand and one which can live with them for a very long time. A decision that nobody wants to get wrong. From…

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Final year shows

As a visiting lecturer at Staffordshire University I try to get along to as many final year design shows as I can. This summer, in addition to the Staffordshire show, I took in shows at the University of Salford, Pendleton College and Shillington. As ever, there’s a real mixed bag, with each educational establishment offering…

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Popping the Bubble

As you may have seen, we’ve created a new website and animation for ourselves. Through this process we’ve come to appreciate how much of a tortuous, challenging and downright frustrating process branding your own company can be. By developing our own brand, we’ve learned to appreciate what it must be like for clients. The soul…

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First thought

With the launch of the new website, we thought it would be a great opportunity for us to, on occasion, take a step back from our day-to-day work and reflect on design, branding and communication. We wanted to create an outlet to channel our opinions; something that we hope will be thought provoking for everybody….

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